Seas and oceans are drivers for the European economy and have great potential for innovation and growth. Meaning: Red Ocean Strategy is a head-to-head battle where the players of a particular segment compete with each other remaining in the same market space i.e. Meanwhile, WOS probably similar as CSR (Corporate Social Responsibility) that recently many big companies enthuse about to show up their responsibility to society. The Body Shop was born underneath of environmental concern so entire products, packaging and labels all made from nature and recyclable which are not effect back to environment. We blend non-traditional and conventional consulting processes to drive topline growth – through new product, service and business model innovation, business strategy for disruptive innovation, leadership development and organizational culture change. These are just two examples of good care of society and environment, there are many organizations that use this strategy run a business parallel with either Red or Blue Ocean strategy. ธนาวิชญ จินดาประดิษฐ# (11 พฤศจิกายน 2553) They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The author accepted that Blue Ocean is a good business strategy to generate idea, innovation and profit but he suggested that if companies add WOS in their development plan would help companies growth sustainably. �V�Y��/��(˸�@�dy��Z���1�¢��*{�. In contrast, a “blue ocean” describes a situation in which a company creates a new category of product or service that can be sold without competition. Moreover, all employee of Google can have free meal in Cafe 150. What is blue ocean strategy? White Ocean Strategy : กลยุทธ์น่านน้ำสีขาว. Ocean economy and innovation In addition to its crucial role for regulating the climate and weather, the ocean is vital to the world’s economy, with more than 90% of trade using sea routes and as a source of jobs for millions of people. The concept is quite simple to understand. As a strong concept of helping society and caring environment made The Body Shop become successful and accept by customer undoubtedly. White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. But many companies have done their homework and succeeded thanks to this strategy. You must keep in mind that there is a deeper potential of the marketplace that hasn’t been explored yet. One of the first shows was titled “We Reinvent the Circus”. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Blue Ocean Strategy Summary. I have read this book several month ago and it made me became a little white blood. Moreover, this environmentalist use productive that buy from farmer directly. Blue Ocean Strategy Definition and Fundamentals. Blue ocean strategy focuses on the creation of entirely new markets where there is no competition, so that a business can generate exceptional profits. In the book name Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne has illustrated the best organizational strategy to generate growth and profits. Tag: Strategy The First Blog at White Ocean. White Ocean Strategy (Danai Chanchaochai’s Model) White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. Blue Ocean Strategy, outlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies. White Ocean Strategy is an integrated organizational management approach covering business vision, policy and operational strategies, as well as practice in each unit of the organization. Truly that no measurement shows that WOS will success on business but the author gave a good role model of companies which have social and environment awareness. It is the maritime contribution to achieving the goals of the Europe 2020 strategy for smart, sustainable and inclusive growth. Want More Secrets And Tricks Like The Blue Ocean Strategy? 15 Responses to Red Ocean vs. Blue Ocean. Change ), You are commenting using your Google account. Here’s a neat little summary for each strategy: AͲ� Blue Ocean Strategy Example. While definitions of what actually constitutes such a force vary, there is a requirement for the ability to exercise sea control at wide ranges. That will never be the same anymore White Ocean Strategy 7 Principles White Water Strategy Focusing on the most important part of adaptation! They were also INSEAD professors. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. The authors were co-directors of the INSEAD Blue Ocean Strategy Institute. 2 0 obj The authors divide the business environment into red oceans and blue oceans. ( Log Out /  The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. <> Their strategy is focused on providing a low-cost no-frills airline. ( Log Out /  White space is that unexplored and undiscovered domain of opportunity for new products and new markets.The Strategy Canvas is a tool which helps map out white space in strategies. The Blue Ocean Strategy argues that consumers don’t have to choose between value and affordability. White space mapping – seeing the future beyond the core. Der Grundgedanke ist, dass Unternehmen neue Märkte (Blue Oceans) schaffen und den Konkurrenzkampf in den umkämpften Märkten (Red Oceans) zu vermeiden. Change ). 1 0 obj Description: Blue Ocean Strategy can be applied across sectors or businesses. They didn’t compete in the same market from the conventional circus. They didn’t use animals or Hollywood… UNLOCK THE COURSE ! The term ‘Blue Ocean’ comes from the now famous book by professors W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. A blue-water navy is a maritime force capable of operating globally, essentially across the deep waters of open oceans. Change ), You are commenting using your Facebook account. Traditional Competitive Strategy vs Blue Ocean Strategy ∗Competitive Advantage - Porter’s Five Forces ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. �eɉ&���7k��L�֪5�� �nj�8d�%��7�:@�&n�@Y�YyW���o���Ө��*z��7i��iTq�m�Y��ӷ�$�=��˷�|X����_o��i]����/�כ4Y�ú��'������4��y;�E�j�f���Ű���龇�hT��]�v��}�%>ݭ759�kU�*V���Zo����J�Dz��{��v ���Bi��M���e��������߾��G@��y]�Y�b��jl��U�͒��^�"��O��I��� Die Blue-Ocean-Strategie wurde von W. Chan Kim und Renee Mauborgne entwickelt. Implementing the blue ocean strategy is, simply put, a gargantuan task. endobj Share This . Thanks!!! Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. The best example of Blue Ocean Strategy that I know of is that of Apple launching the iPhone. I strongly believe that White Ocean can merge either in Red and Blue Ocean, as a result, if every companies use WOS it can narrow down a level of well being in our society also improve environment awareness. Blue ocean strategy is a business plan of action developed by W. Chan Kim and Renée Mauborgne and detailed in their 2005 book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. Innovation training with blue ocean strategy. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 7 0 R] /MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S>> People Planet Profit Passion Product Place Price Promotion 4 Everyone is a winner 5 Moral principle 3 6 Be the change you wish to see The concept of WOS is focusing on It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies. Both WOS and CSR are focusing on the same propose that are social and environment but there are slightly different on process, big companies will earn profits first then pass the profits to society so they called CSR but WOS process is taking care social and environment at first by overlook the profit. For struggling businesses, Mauborgne recommended the strategy canvas, which is featured in her and Kim's newest book, "Blue Ocean Shift: Beyond Competing" (Hachette Books, 2017). It is not that I never wrote a blog or article earlier, but it was always for a motive, and while writing them, I was aware of deep drive inside me to venture out from the said scope and keep on flowing, however the brief required kept me from straying off the course. Red Ocean Strategy. Download Dan's Book, F.U. Tia: November 19, 2009 at 12:49 am. good, concise article. x��=ْ�F���? As competition increases, prospects for profit and growth decline. Nachdem sie an Unternehmen getestet wurde, erschien 2005 das Buch “The Blue Ocean Strategy”. White Ocean Strategy 7 หลักการกลยุทธ์น่านน้ำสีขาว... เน้นให้ความสำคัญที่สุดเรื่องการปรับตัว! Reply. 3 0 obj Blue ocean strategy powerpoint template. strategy definition: 1. a detailed plan for achieving success in situations such as war, politics, business, industry…. For example some species show signs of recovery (e.g. Implementing the blue ocean strategy is, simply put, a gargantuan task. Blue Ocean Strategy vs. Red Ocean Strategy. Even though, recently, White Ocean has emerged in world business strategy. Blue ocean strategy definition from financial times lexicon. Blue growth is the long term strategy to support sustainable growth in the marine and maritime sectors as a whole. Adapt to the trend of the world's change in disruption era. There may be as many definitions circulating as there are business thinkers. Lexikon Online ᐅESG-Kriterien: Als Standard nachhaltiger Anlagen hat sich die Begrifflichkeit „ESG“ etabliert. Blue ocean strategy refers to the building of a new, uncontested market … Blue ocean strategy wikipedia. Blue Ocean strategy is a framework which inspires to create a market for an innovative product or market where there is a less competition. Blue Ocean Strategy has been developed by W. Chan Kim and Renée Mauborgne and is based on a study of 150 strategic moves in the course of one hundred years and over thirty industries like Apple, Cirque Du Soleil, Yellow Tail and Air Asia. It is able to achieve low costs through many methods including using secondary airports further away from a city than the main airport, allowing only online booking and check-in, and requiring customers to pay for all extras, amongst other methods. White Ocean Strategy has been selected as a supplementary book or integrated into management curricula in leading universities. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. You must keep in mind that there is a deeper potential of the marketplace that hasn’t been explored yet. White space can cannibalize existing products or services, it can require extensive system design and support, and in some cases it can require very different business models.As a result, this often leads to people not wanting to take any risks and they instinctively retreat to their core and close … A blue-water navy is a maritime force capable of operating globally, essentially across the deep waters of open oceans. Concerning in sociological and environment are most important in this ocean. White Ocean Strategy State Enterprise Performance Appraisal & Corporate Good Governance กลยุทธ#เชิงจริยธรรม ดร. The real opportunity is to create blue oceans of uncontested market space. Ecosystem service tradeoff analysis reveals the value of marine. This article explains what the Blue Ocean Strategy is and how it can become a game changer for businesses stuck in stagnating markets. There is a defined market, defined competitors and a typical way to run a business in any specific industry. The concept of WOS is focusing on People, Planet, Profit and Passion. Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”Companies should instead look for new market space and ways to reinvent the industry. <> If that individual changes purchasing habits based upon aesthetics or fashion, there is a new customer market. Blue Ocean Strategy The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state. This article uses examples from the real world to discuss the specifics of the Blue Ocean Strategy. noun verb -depends on how you use it 1) Another name for cocaine, not oftenly used mainly becuase I created this name while under the influence. They created a new market. This is termed “value innovation.” You have a framework to test ideas. In Red Oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. As a metaphor, white space is at once ubiquitous and frustratingly ambiguous. While fishing effort has decreased in the North-east Atlantic, about 79% of Europe’s coastal seabed and 43% of the shelf/slope area is physically disturbed, mainly caused by bottom trawling. INSEAD is a prestigious graduate business school in Fontainebleau, France.INSEAD also has campuses in Singapore and Abu Dhabi. Blue Ocean Strategies. The researchers called this the Red Ocean, analogous to a shark infested ocean where the sharks are fighting each other for the same prey. InnovationPoint is a boutique innovation consulting firm focused on the practice of Strategic Innovation. Many companies are reluctant to enter any white space because of the unknowns. How do we get there? The Red Ocean is where every industry is today. Definition: 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. Blue Ocean 4 Actions Template was created by W. Chan Kim and Renée Mauborgne. A blue ocean strategy posits that when a customer changes the purpose of purchasing, a new market is created. Blue Ocean Strategy vs. Red Ocean Strategy. APARTMENT 58, a brand new club providing a space for casual work and socialising space for the creative industry. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Like any blank canvas white space can provoke fear and hesitation. We all know well about Red-Blue Ocean Strategy, how each ocean colour are works. ( Log Out /  This is achieved by differentiating one’s products to such an extent that it is quite difficult for anyone to replicate the company’s offerings, and to do so within a different market space where there is no direct competition. The Defense Security Service of the … But many companies have done their homework and succeeded thanks to this strategy. ... International Journal of Management Sciences and Business Research, April-2016 ISSN (2226-8235) Vol-5, Issue 4 The idea behind it is the referral to the vast marketing options that occurs when an unknown industry or innovation occurs. <> A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies. Real voice. For anyone tired of competing head-to-head and not getting far. 1. Seeking a Blue Ocean. They are Professors of Strategy at INSEAD, one of the world’s top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Change ), You are commenting using your Twitter account. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Not surprising if you do not know about White Ocean because it has been coined by Thai businessman Danai Chanchaochai who associate in international business and wrote a book called “White Ocean Strategy”. Speak from the real writer. The starting point for Australia’s acknowledgment of the Indo-Pacific concept traces back to its 2009 Defence White Paper. The concern of White Ocean Strategy is not limited just to the resources within the organization but also includes the broader range of environmental and natural resources in both the physical and mental sense, rough or delicate, tangible or intangible that belong to this world as a whole. What Does Corporate Strategy Mean? Definition: Was ist Blue-Ocean-Strategie? W. Chan Kim and Renee Mauborgne How to Create Uncontested Market Space and Make Competition Irrelevant Red Oceans are described as all the industries in existence today: the known market space. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. %PDF-1.5 VTR White Ocean Strategy – YouTube White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. Google’s headquarter in Mountain View Silicon Valley, California using 9,212 solar cell panels set on their roof top of building for reducing cost of electricity and save planet energy in the same time. For example, and individual may purchase cloths of a vehicle for its functional purpose. Definition: Corporate strategy encompasses a firm’s corporate actions with the aim to achieve company objectives while achieving a competitive advantage. Turn crisis into opportunity! The term "blue-water navy" is a maritime geographical term in contrast with "brown-water navy" and "green-water navy". stream And I think it will help us to explore new and fresh aspect of our business skill. Posted by Dr. Sarah Layton in Blue Ocean Strategy on April 21, 2009. Businesses following White Ocean Strategy will not only consider their organization's interests but those of society as a … While definitions of what actually constitutes such a force vary, there is a requirement for the ability to exercise sea control at wide ranges. A market-competing strategy divides existing wealth between rival companies. Learn more. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a “Blue Ocean”, rather than compete head-to-head with other suppliers in an existing industry that is called “Red Ocean”. white-tailed eagles in the Baltic Sea), while others show steep deterioration (40% of elasmobranchs in the Mediterranean). within the boundaries of the same industry on the principle of ‘competitive advantage. It is not limited to just one business. The letters INSEAD stand for Institut Européen d’Administration des Affaires, which translates into English as the European Institute of Business Administration. Learn the basics of blue ocean strategy and shift created by the #1 Management Thinkers in the World. endobj ( Log Out /  The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Where do we want to go? Furthermore, the aim of adopting this strategy is to search for a business in which very few firms operate and where there is no pricing pressure. Blue Ocean Strategy Competing in overcrowded industries is no way to sustain high performance. 2) The feeling you get when sounds are muffled White Ocean Strategy (Danai Chanchaochai’s Model) White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. %���� Definition: "Red oceans represent all the industries in existence today the known market space. The best-selling book Blue Ocean Strategy uses the analogy of a red ocean to represent a market environment in which companies fiercely compete. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . Listen to the book. Here’s a neat little summary for each strategy: หลักการของ Blue Ocean Strategy นำเสนอว่า แทนที่จะมุ่งลอกเลียนแบบและเอาชนะคู่แข่งขัน จะต้องแสวงหาทะเลแห่งใหม่ แทนที่จะเป็นทะเลที่แดงด้วยเลือด(red ocean “All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good”  Anita Roddick.