Cookies are necessary for us to give you the best experience. Recent Ads (A-Z) Vintage Ads (A-Z) Recent Additions; TV Ads of the Decade; Top 20 Yesterday ; Top 20 Last Week; This text will be replaced. Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. This version of it lasts for 20 secs and was first uploaded to tellyAds on 24 Dec 2020. Open Salmon Sandwich 20 min. Healthy Recipes. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips and techniques using Lurpak’s Cook’s Range. Show more photos. Feb 12, 2013 - W+K churns out another sensory masterpiece in its British butter campaign Lurpak® has held its position as the most delicious premium butter for over a hundred years. The order Keeping a campaign fresh, though, gets progressively more difficult, and tectonic shifts in nutritional understanding had prompted a range of new food trends. +44 20 7244 9661 So bake up some optimism. To be able to support the launch of the new range in such a different way, by using experiential to inspire consumers to go on and try the product. Slow-motion, artfully imperfect food, mists of flour, dark backgrounds… we know the product before we see it (see also: Sainsbury’s black-and-white-and … With Lurpak Softest, even a rushed moment can be a moment to have great tasting food. Salmon and Avocado Sandwich 5 min. It’s hard to imagine one without the other. Good food or Lurpak®? A collection of the best Lurpak creative work, such as advertising, marketing campaigns and videos. With Lurpak Softest, even a rushed moment can be a moment to have great tasting food. In a large bowl, whisk together the Lurpak ® Unsalted Butter and sugar. Because where there are cooks, there is hope. February 11, 2013 . Food And Drink. It is mandatory to procure user consent prior to running these cookies on your website. Tectonic shifts in nutritional understanding, has prompted a range of new food trends. Turn waste into wonder. Hello@DigitalStrategyConsulting.com Lurpak: Cooking Is Like Free Jazz in Lurpak's Fun, Food-Filled Ad Lurpak: Lurpak : Cook's Range (Print) Lurpak: Lurpak Takes Us On A Food Odyssey In Spot Urging Cooks To Be Adventurous. When it came to the most important metric, cost per reach, Google Preferred outperformed pre-rolls by 27% and TrueView by 46%. Selected for their innovative approaches to food, the ambassadors who will share twists, tips and techniques using Lurpak’s Cook’s Range are: Motion@Waterloo is part of JCDecaux and Network Rail’s vision for the future of rail advertising. W+K churns out another sensory masterpiece in its British butter campaign. During the campaign Wieden & Kennedy and PS Live will film and link the content on the stand to the screen. As the Champion of Good Food, Lurpak believes that every occasion is an opportunity for Good Food. It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads. The TV Advert titled Master Food In a Hurry was done by Wieden+Kennedy advertising agency for Lurpak in United Kingdom. In addition to the coupons consumers will receive when […] 132 talking about this. In 1985, Lurpak launched a television campaign for the United Kingdom featuring Douglas, a trombonist made from butter, trying to play the famous classical composition Flight of the Bumblebee by Rimsky-Korsakov at the end of each advert spot (usually being stopped by the voiceover "Not now, Douglas! In addition to the coupons they will receive when sampling the product on stand, consumers will be encouraged to engage with the Lurpak brand post trial. The world is going to hell in a hurry. Toast rack from 2000 and egg cups 2002. You’ve basically ruined it for us. Not used and kept in unit. Devised by a team of creative agencies, its aim is to target “passionate cooks” and inspire them to start their food adventures at Britain’s busiest train station, London Waterloo. Made by Wade for Lurpak promotion. 1 BSM brand from Arla Foods, launched a new marketing campaign. Incredible stock. These cookies do not store any personal information. And what we leave out. https://www.linkedin.com/company/digital-strategy-consulting/about/, https://www.facebook.com/pages/Digital-Strategy-Consulting, We use cookies to improve the website and your experience. Lurpak realised this years ago and instead championed the cause of great home cooking in its award winning, global advertising. But opting out of some of these cookies may have an effect on your browsing experience. We are the creator of household brands such as Cravendale®, Anchor®, Lurpak®, Castello®, and many more of your favourites! Easter was made for food lovers. The prestigious World Branding Awards, the ultimate global brand recognition accolade – now in its 12th edition, saw over 400 brands from more than 45 countries named "Brand of the Year" in the 2020-2021 World Branding Awards, nominated by over 250,000 consumers across the globe. Good food or Lurpak®? Discover how we make Lurpak®. This category only includes cookies that ensures basic functionalities and security features of the website. Lurpak used the cooking line up and also targeted women viewers. Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. The ad continues the ‘Good Food Deserves Lurpak’ narrative, and opens on a sculpture of TV screens, laptops, phones and cookbooks capturing food culture in all its forms. Lurpak® has held its position as the most delicious premium butter for over a hundred years. 2,408 talking about this. What we put in. As the creators of what Lurpak has put on screen over the past nine years, both of you are behind some of the most cinematic work food advertising has ever seen. Lurpak® has held its position as the most delicious premium butter for over a hundred years. It was released in the June 2018. Well over 3 million consumers are expected to interact with the campaign across the three days. 123 recipes. No comments. Take a look at the Lurpak 'Good Food Deserves Lurpak' television commercial free of charge. Lurpak brand from Arla Foods, is back on TV this September with its ‘Kitchen Odyssey’ creative narrated by Rutger Hauer. He also presents regularly for BBC Radio 4. And rustle up a peacekeeper. Watch the ad here. W+K churns out another sensory masterpiece in its British butter campaign. Brownie. Delve into our proud, passionate history. But, keeping things fresh and relevant is tough. Lurpak has demonstrated its hunger for kitchen dominance with the launch of a delicious advertising campaign designed to inspire home cooks to don … Delve into our proud, passionate history. 560 talking about this. It’s hard to imagine one without the other. Carrot Cake. Delve into our proud, passionate history. Cooking with Lurpak ® Good Food Deserves Lurpak ® Search Search. @DigiAcademy, © Digital Strategy Consulting Ltd 2000 – 2021. Consumers will be able to extend the immersive experience in Waterloo to the digital world by seamlessly interacting with the Lurpak’s Cooks Range on digital channels – establishing a long-lasting relationship with the brand. Film advertisement created by W+K, United Kingdom for Lurpak, within the category: Food. As the creators of what Lurpak has put on screen over the past nine years, both of you are behind some of the most cinematic work food advertising has ever seen. And rustle up a peacekeeper. Stir in the cinnamon, ginger, treacle and milk. Page staffed weekdays during office hours. Because where there are cooks, there is hope. Jul 19, 2016 - Explore Bec Lauder's board "Lurpak" on Pinterest. What we put in. What will the role look like? These cookies will be stored in your browser only with your consent. The “Where There Are Cooks, There Is Hope” campaign is running for five weeks and consists of TV, video-on-demand, social media, and digital advertising. We, the food directors of the world, would (cough) like to thank you (cough) wholeheartedly (cough). Articles: 12 Results. Lurpak ‘Game on, Cooks’ ad will air on Sunday 18th September with an adrenaline-inducing 60 second TV spot during Channel 4’s Celebrity Island with Bear Grylls. introducting Lurpak Softest, our most spreadable product yet, which combines the great taste of Lurpak butter with the smoothest, most convenient spread experience. By Mark Dishman 2020-03-13T11:20:00+00:00. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Halloumi and Tomato Sandwich 25 min. No comments. 5,549 likes. Apr 25, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK. Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Home; Ads; TV Production; x. Easter was made for food lovers. Salmon and Avocado Sandwich 5 min. It’s hard to imagine one without the other. Lurpak’s ‘freestyle’ advert is a great example of how food should be shown and how we can activate every sense. See more ideas about cooking chief, wieden, food ads. Roast Beef and Red Pepper Sandwich 20 min. Carrot Cake. Cooking with Lurpak ® Good Food Deserves Lurpak ® Search Search. With Lurpak Softest, even a rushed moment can be a moment to have great tasting food. In addition to the coupons consumers will receive when sampling the product on stand, they will be encouraged to engage with the Lurpak brand post trial, with numerous competitions running for those who tweet using the hashtag #FOODADVENTURES. Cooks, with a hot pan and a little Lurpak, you can feed the masses. Last time around on Adwatch - Word of Mouth's (almost) monthly review of the dark arts of food advertising - I tried to /chocolate-cadburys-eyebrows-advertising">lighten the … Lurpak "Where there are cooks, there is hope" by Wieden & Kennedy London. READ THE FULL STORY . It is something BD Network is really proud of and we’re looking forward to seeing how it goes down with consumers.” It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads. Page staffed weekdays during office hours. Beat until the mixture is light and fluffy. The order Keeping a campaign fresh, though, gets progressively more difficult, and tectonic shifts in nutritional understanding had prompted a range of new food trends. Wieden & Kennedy London for Lurpak. What we put in. Heal the sick. Explore. Digital-Strategy-Consulting The ad continues the ‘Good Food Deserves Lurpak’ narrative, and opens on a sculpture of TV screens, laptops, phones and cookbooks capturing food culture in all its forms. Jul 19, 2016 - Explore Bec Lauder's board "Lurpak" on Pinterest. Lurpak "Game on, cooks" by Wieden & Kennedy September 15, 2016 Wieden & … And what we leave out. You’ve basically ruined it for us. When it came to the most important metric, cost per reach, Google Preferred outperformed pre-rolls by 27% and TrueView by 46%. It was released in the June 2018. Vegetarian Fast Food .. By Tim Nudd. A brand lift survey demonstrated a 19% uplift in ad recall and a 135% brand uplift among men. Broccoli and red onion Frittata 45 min. Promoting Lurpak Spreadable, the ad debuted on U.K. television last night (April 19) during "Britain's Got Talent." Whatever you're cooking, one of the Lurpak® family members will complement it perfectly - and bring out its true flavours. The Lurpak ® “Weave Your Magic” campaign has won a British Arrows award for the best International campaign. What we put in. Big band jazz provides the soundtrack for an exuberant celebration of colourful ingredients. Qualunque cosa tu stia cucinando, i prodotti Lurpak® faranno risaltare i sapori e completeranno le tue ricette. introducting Lurpak Softest, our most spreadable product yet, which combines the great taste of Lurpak butter with the smoothest, most convenient spread experience. The TV Advert titled Master Food In a Hurry was done by Wieden+Kennedy advertising agency for Lurpak in United Kingdom. Necessary cookies are absolutely essential for the website to function properly. Turn waste into wonder. And what we leave out. One of the various series of commercials created by British animation studio Aardman is for the Lurpak brand, centered around the ... in which he tries out a lot of different sports that his food-based and sized surroundings will allow him. Discover how we make Lurpak®. Beat until smooth and well combined. Lurpak has demonstrated its hunger for kitchen dominance with the launch of a delicious advertising campaign designed to inspire home cooks to don … 123 recipes. The world is going to … • Valentine Warner: Having worked in top London restaurants, Valentine has presented key programmes for BBC2, UKTV and ITV. We also use third-party cookies that help us analyze and understand how you use this website. We, the food directors of the world, would (cough) like to thank you (cough) wholeheartedly (cough). Butter Chicken 1h 30 min. We’ll assume you’re okay with this, but you’re welcome to opt-out, Digital marketing analytics, metrics & KPIs, Digital marketing regulation, brand safety, FMCG digital marketing food and beverages, Cadbury launches ‘Worldwide Hide’ easter egg hunt campaign, ‘Grey roots are no big deal’ and ‘school maths is hard’: 30 things Brits have learned from lockdown, 80% of Brits ‘think they could react quicker than a driverless car. Cookies are necessary for us to give you the best experience. READ THE FULL STORY . … It's roots go back to 1901 when Danish dairy farmers and their co-operative dairies joined forces to protect … Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Rhubarb crumble. There were the following: Contents. Butter brand Lurpak has launched a global campaign to encourage people to cook from scratch. Cooks, with a hot pan and a little Lurpak, you can feed the masses. Fold in the flour and bicarbonate of soda and beat with a wooden spoon until the mixture comes together. The creative is the next phase in Lurpak’s ‘Good … We’re really looking forward to launching our new products to customers old and new and seeing how many food adventures we can inspire.” Read the full story. Lurpak "Smoooth" by Wieden & Kennedy. Lurpak ® is one of the world’s famous butter brands. Part of the Lurpak Outdoor 2010 Campaign, created by Wieden + Kennedy. The majority of this will happen on the experiential stand, where three celebrity food ambassadors will be aiming to inspire visitors to start their food adventure. By Mark Dishman 2020-03-13T11:20:00+00:00. We are the UK’s largest Dairy. Lurpak® has held its position as the most delicious premium butter for over a hundred years. • Lily Vanilli: As well as running The Lily Vanilli Bakery, Lily’s cakes are stocked in the food halls of Harrods and Selfridges. introducting Lurpak Softest, our most spreadable product yet, which combines the great taste of Lurpak butter with the smoothest, most convenient spread experience. Arla Foods, Westbury Full- time, Permanent Who are Arla Foods? Carolyn Laing, Director, BD Network: “Working on this campaign with Lurpak has been fantastic. Lurpak toast rack and egg cups. Chicken Stir-Fry in Hoisin Sauce 30 min. Part of Lurpak’s ‘Good Food Deserves’ campaign, the advert is designed to generate brand awareness, drive sales for retailers and continue to reinforce Lurpak’s position as the natural choice to enhance good food. Red velvet cake with cream cheese butter … This advert is located in and around Bexley, Kent. "), in tribute to Arthur Tolcher 's appearances on the television show Morecambe & Wise. Slow-motion, artfully imperfect food, mists of flour, dark backgrounds… we know the product before we see it (see also: Sainsbury’s black-and-white-and … Read the full story . So bake up some optimism. February 11, 2013 . Lurpak® is at the heart of every meal – serving up everything you need to bring out the best in your dishes. The ad opens on a pile of TV screens, laptops, phones and cookbooks capturing food culture in all its forms. Delve into our proud, passionate history. Salted chocolate chunk cookies. The “Where There Are Cooks, There Is Hope” campaign is running for five weeks and consists of TV, video-on-demand, social media, and digital advertising. Lurpak's ad is as smooth as its new product, a soft-blend butter that is spreadable straight from the fridge. March 09, 2020. Jan 17, 2012 - Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Ad of the Week: Lurpak’s cooking heroes deliver an inspiring message. Page staffed weekdays during office hours. As the Champion of Good Food, Lurpak believes that every occasion is an opportunity for Good Food. Roast up some feel good. Lurpack expands with new Olive spread. Easter was made for food lovers. Lurpak realised this years ago and instead championed the cause of great home cooking in its award-winning global advertising. Lurpak is a Danish brand of butter owned by, Arla Foods.It is sold in seventy five countries worldwide, and is best known for its distinctive silver packaging. Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. You also have the option to opt-out of these cookies. And what we leave out. Creative Inspiration and Award Show Updates. Part of Lurpak’s ‘Good Food Deserves’ campaign, the advert is designed to generate brand awareness, drive sales for retailers and continue to reinforce Lurpak’s position as the natural choice to enhance good food. Running from the 24th-26th April, the campaign integrating the UK’s largest indoor advertising screen, Motion@Waterloo, with an experiential campaign. Posterscope, who bought the media, will run the microsite and Outside Line will manage the social media assets. Following the London launch, the campaign will roll out at other stations across the UK, including Manchester, Leeds and Glasgow. A brand lift survey demonstrated a 19% uplift in ad recall and a 135% brand uplift among men. Cookies are necessary … Oct 12, 2016 - Helen Graves made this Steak and Ale Pie. Profiterole tower with vanilla cream and chocolate sauce. Halloumi and Tomato Sandwich 25 min. As the Champion of Good Food, Lurpak believes that every occasion is an opportunity for Good Food. Ad of the Day: Lurpak. Discover how we make Lurpak®. 560 talking about this. Chicken and coleslaw sandwich 35 min. We are a farmer owned cooperative. Discover how we make Lurpak®. "Lurpak" Advert by Wieden + Kennedy London In January 2011, Lurpak, the UK’s No. Mehr über die Premiummarke Lurpak ® erfahren Sie auf der Markenseite. Flexible pricing. Donald from the Lurpak TV adverts. Roast up some feel good. This website uses cookies to improve your experience while you navigate through the website. In addition to the coupons consumers will receive when […]. Lurpak advertising, marketing campaigns and videos . Ad of the Week: Lurpak’s cooking heroes deliver an inspiring message. Lurpak used the cooking line up and also targeted women viewers. Buy credits or subscribe today. Special Diet. The spot will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising. By Tim Nudd. Lurpak brand from Arla Foods, is back on TV this September with its ‘Kitchen Odyssey’ creative narrated by Rutger Hauer. Butter brand Lurpak has launched a global campaign to encourage people to cook from scratch. Both ceramic and cream in colour. Good food or Lurpak®? We see honey swirled, pomegranates squeezed, bread torn, onions chopped, a fried egg and salt scattered – all rising to the emotional crescendo of that first, satisfying, messy, bite. Lurpak Mauritius. There will be numerous competitions running for those who tweet using the hashtag #FOODADVENTURES post trial. Stuart Ibberson, Senior Director for BSM at Arla, states: “We’re really excited about landing our new Cook’s Range in such an innovative way, being able to tie into the sense of theatre Waterloo offers and create an industry-first in the process is fantastic. Heal the sick. Our Products Explore #lurpakau FOLLOW OUR INSPIRATION. In addition to the coupons consumers will receive when […] Lurpak started in 1901, as a combination of several Danish dairy farmers to create a common brand for butter to increase sales. Lurpak realised this years ago and instead championed the cause of great home cooking in its award-winning global advertising. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips and techniques using Lurpak’s Cook’s Range. You can find the recipe for this amazing dish at www.lurpak.co.uk/our-adverts/pie. Die dänische Premiumbutter Lurpak ® überzeugt seit mehr als 100 Jahren mit hervorragender Qualität und bestem Geschmack.. Doch Lurpak ® ist mehr als nur Butter: Als erste Buttermarke für Food Lovers zelebriert Lurpak ® die Welt des guten Essens!. Ad of the Day: Lurpak. See more ideas about cooking chief, wieden, food ads. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips and techniques using Lurpak’s Cook’s Range. Our live kitchens not only inspire, they will generate rich content that will be used across the wider campaign touch points, maximising reach and broadening appeal. Lurpak’s Game on, Cooks advert will debut on 18 September with a 60-second TV spot. BD Network was tasked with bringing the campaign to life through the experiential delivery whilst Carat and Posterscope devised the idea of using Motion@Waterloo. Cooks can change the world, according to Lurpak. David Liddiard, Client Director, Carat said: “This new campaign for Lurpak’s Cooks Range has been designed to truly engage with consumers by redefining the terms of the physical and digital customer experience. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Good food or Lurpak®? • Tom Sellers: Tom has recently opened his own Michelin star restaurant Story having worked alongside some of the greatest Michelin-starred chefs in the world. The Perfect Bacon Sandwich 10 min. Ham and Cheese Sandwich 5 min. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips and techniques using Lurpak’s Cook’s Range. It is great to be working with such an innovative brand that has embraced Carat’s pioneering approach to media strategies and creative use of new technologies.” Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. It’s hard to imagine one without the other. British Arrows Awards is one of the UK’s most prestigious advertising recognitions. The state-of-the-art high definition screen will stream live and dynamic content captured on the stand throughout the campaign. 1,768 talking about this.