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The segment also includes a small portion of sales of nonchocolate items, Figure 1: Forecast of UK retail value sales of chocolate, 2013-23, Chocolate confectionery continues to dominate sales, Figure 2: UK retail value sales of chocolate, by segment, 2016-18, Improved household incomes give opportunities for premium products, Brands dominate NPD, with Nestlé taking the lead, Chocolate brands look to cater to health trends through NPD, Advertisers maintain support in 2018, with Cadbury Dairy Milk the top-spending brand, 92% of Brits eat chocolate; 59% do so daily, Figure 3: Frequency of eating chocolate, March 2019, Single-serve bars remain the most popular format, Figure 4: Types of chocolate eaten, March 2019, Supermarkets are the most popular place for buying chocolate, Figure 5: Retailers from which chocolate confectionery is purchased, March 2019, People are prepared to pay for a luxury brand when buying a gift, Figure 6: Attributes consumers are willing to pay more for in chocolate bought as a gift and for themselves, March 2019, 68% would rather have less of regular chocolate than a larger amount of low-sugar, Figure 7: Behaviours related to chocolate, March 2019, Figure 8: Attitudes towards chocolate, March 2019, Manufacturers face opposing demands regarding sugar reduction, ‘Less but better’ trend is driving premiumisation in chocolate, Ethical/environmental issues spark mixed reactions, Value and volume growth predicted over 2018-23, Decline in 25-34s and children could adversely impact the market, Figure 9: UK retail value and volume sales of chocolate, 2013-23, Figure 10: Forecast of UK retail value sales of chocolate, 2013-23, Figure 11: Forecast of UK retail volume sales of chocolate, 2013-23, Figure 12: UK retail value and volume sales of chocolate, by segment, 2016-18, Figure 13: CPI vs average weekly earnings, 2013-18, Uncertainties surround consumer finances post-Brexit, Manufacturers are tasked with cutting sugar, Calls grow for stronger action to be taken to tackle sugar, Progress made on sugar reduction technologies, Parents under pressure to reduce their children’s sugar intake, Pressure grows on the food industry to reduce packaging waste, Decline in number of 25-34s and children could adversely impact market, Figure 14: Change in age structure of the UK population, 2013-18 and 2018-23, Cadbury Dairy Milk retains top position in chocolate confectionery, but sees sales fall, Lindt continues to lead in chocolate assortments, Cadbury Dairy Milk takes the top position in seasonal chocolate, Advertisers maintain support in 2018, spending almost £95 million, Cadbury Dairy Milk retains top position, but sees sales fall, NPD boosts Maltesers, but other Mars brands struggle, Figure 15: Leading brands’ sales and shares in the UK retail chocolate confectionery market, by value and volume, 2018 and 2019, Figure 16: Leading brands’ sales and shares in the UK retail chocolate assortments market, by value and volume, 2018 and 2019, Figure 17: Leading brands’ sales and shares in the UK retail seasonal chocolate market, by value and volume, 2018 and 2019, Figure 18: Sample of MIA product listing, April 2019, Figure 20: Perception map of attribute performance of MIA Dark Chocolate and MIA Cranberry & Hazelnut Dark Chocolate in comparison to Single Origin Chocolate among UK consumers, April 2018- April 2019, Figure 21: Social media metrics for Company as of April 2019, Figure 22: Share of new product launches in the UK chocolate confectionery market, by company, 2015-19, Figure 23: Selected KitKat launches, 2019, Figure 24: Cadbury and Galaxy launch dark chocolate versions, 2018 and 2019, Brands and own-label chocolate perform equally on purchase intent, Brands outperform own-label chocolate on perceptions of quality, excitement and taste, on average, Figure 25: Perception map of attribute performance of own-label chocolate in comparison to branded chocolate among UK consumers, April 2018-March 2019, Figure 26: Sainsbury’s launches Cocoa et Co Easter egg, 2019, Cadbury focuses on sugar reduction through fibre, Mars Wrigley looks to protein to bring down sugar and calorie content, Figure 27: Cadbury unveils Boost + Protein, 2018, Looking to fruit and grains for better-for-you credentials and texture, Hotel Chocolat launches free-from range …, Figure 28: Brands launch bigger sharing bags, 2018 and 2019, Figure 29: Maltesers moves into buttons, 2018, Nestlé extends Milkybar with Mix Ups, McVitie’s launches Jaffa Cakes Nibbles, Figure 30: Nestlé emphasises shareability in repackaged Aero bar, 2018, Figure 31: McVitie’s eyes sharing occasion with Jaffa Cakes Nibbles launch, 2019, Premium launches see a slight rise as manufacturers look to add value, Maltesers and Aero expand everyday premium with boxed chocolates, Figure 32: Maltesers launches Truffles, 2018, Premium products look to bars and tablets, Quality ingredients, provenance and adult flavours trends continue, Figure 33: Premium Easter egg launches, 2019, Tesco completes move to 100% sustainable chocolate, Plastic packaging comes under public spotlight, Tony’s Chocolonely launches with slave-free claim, Figure 34: Tony’s Chocolonely launches in the UK, 2019, Quality Street looks to theatre with John Lewis tie-up, Figure 35: Quality Street activation at John Lewis, 2018, Figure 36: Total above-the line, online display and direct mail advertising expenditure on chocolate, 2015-18, Mars regains top spot after increasing spend in 2018, Snickers turns to Elton John for ‘You’re not you when you’re hungry’ campaign, Figure 37: Total above-the line, online display and direct mail advertising expenditure on chocolate, by top 10 spending advertisers (sorted by 2018), 2015-19, Cadbury Dairy Milk continues kindness theme, Cadbury Darkmilk targets grown-ups with nostalgic ads, Cadbury amends Freddo Treasures campaign following complaints, Cadbury Creme Egg hacks other brands’ ads for hunting season, ‘Human charging points’ to beat afternoon slump with Boost, Figure 38: Total above-the line, online display and direct mail advertising expenditure on chocolate, by top 10 spending brands (sorted by 2018), 2015-18, Nestlé increased support for its brands in 2018, Tesco focuses on sustainability through Food Love Stories, Figure 39: Attitudes towards and usage of selected brands, April 2019, Figure 40: Key metrics for selected brands, April 2019, Brand attitudes: Cadbury Dairy Milk stands out on trust, Figure 41: Attitudes, by brand, April 2019, Brand personality: Maltesers is seen to be the most fun, Figure 42: Brand personality – macro image, April 2019, Lindt Lindor has a strong image as special and indulgent, Figure 43: Brand personality – micro image, April 2019, Cadbury Dairy Milk leads on trust, comfort and providing good value, and on being seen as the favourite brand, Figure 44: User profile of Cadbury Dairy Milk, April 2019, Maltesers stands out for being fun and family-focused, Figure 45: User profile of Maltesers, April 2019, Lindt Lindor is seen widely to offer consistently high quality, contributing to its special image, Figure 46: User profile of Lindt Lindor, April 2019, KitKat seen widely to be trustworthy, accessible and traditional, Figure 47: User profile of KitKat, April 2019, Figure 48: User profile of Galaxy, April 2019, Hotel Chocolat is seen to be the most exclusive brand, Figure 49: User profile of Hotel Chocolat, April 2019, Figure 50: User profile of Kinder, April 2019, Many people are prepared to pay for a luxury brand when buying a gift, 68% would rather have less regular chocolate than a larger amount of low-sugar, 92% of Brits eat chocolate; 15% do so daily, Figure 51: Frequency of eating chocolate, March 2019, Figure 52: Types of chocolate eaten, March 2019, Figure 53: Varieties of chocolate eaten, March 2019, Figure 54: Crossover in varieties of chocolate eaten, March 2019, A third buy chocolate from the discounters, Figure 55: Retailers from which chocolate confectionery is purchased, March 2019, Figure 56: Attributes consumers are willing to pay more for in chocolate bought as a gift and for themselves, March 2019, A minority would pay more for hand-crafted/hand-made chocolate, Personalisation could boost gifting further, Mass-market brands look to mass-personalisation, An exciting flavour is the top factor people would pay more for when buying chocolate for themselves, Smaller portions aid efforts to limit consumption, Figure 57: Behaviours related to chocolate, March 2019, Own-label’s ability to deliver on taste divides chocolate eaters, Figure 58: Attitudes towards chocolate, March 2019, Figure 59: UK value sales of chocolate, best- and worst-case forecast, 2018-23, Figure 60: UK volume sales of chocolate, best- and worst-case forecast, 2018-23, Figure 61: Leading manufacturers’ sales and shares in the UK retail chocolate confectionery market, by value and volume, 2018 and 2019, Figure 62: Leading manufacturers’ sales and shares in the UK retail chocolate assortments market, by value and volume, 2018 and 2019, Figure 63: Leading manufacturers’ sales and shares in the UK retail seasonal chocolate market, by value and volume, 2018 and 2019, Figure 64: Share of new product launches in the UK chocolate confectionery market, by brands vs own-label, 2015-19, Figure 65: Share of new product launches in the UK chocolate confectionery market, by sub-category, 2015-19, Figure 66: Share of new product launches in the UK chocolate confectionery market, by claim category, 2015-19, Figure 67: Share of new product launches in the UK chocolate confectionery market, by claim, 2015-19, Figure 68: Share of new product launches in the UK chocolate confectionery market, by launch type, 2015-19, Figure 69: Share of new product launches in the UK chocolate confectionery market, by top 10 flavour components, 2015-19, Figure 70: Perception map of attribute performance of Cadbury in comparison to branded chocolate among UK consumers, April 2018-March 2019, Figure 71: Repertoire of types of chocolate eaten, March 2019, © 2020 Mintel Group Ltd. 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